Wednesday, November 16, 2011

Russel E. Rhodes: Shuttle Launch Development and Operations

As NASA approaches the final flight of the Space Shuttle, it is timely to reflect upon the many important lessons learned from the formulation, development, and operation of the Space Shuttle program. The Space Shuttle represented a dramatic departure from the launch and space vehicles of the preceding Apollo era, with a new focus on routine access to low-Earth orbit, utilizing a high degree of reusability—and higher flight rates—to attempt to meet its many challenging goals. There is much to be learned from this pioneering effort and, fortunately, many of the master program/project manager practitioners who were involved in the shuttle program are still available to share these stories and lessons learned with current and future practitioners within NASA. This panel will examine the transition from the Apollo era to the shuttle program, the early conceptualization and definition of the shuttle, the development of its many challenging new systems and subsystems, the changing political environment, and its flight and mission operations over the past thirty years since its first flight: STS-1, on April 12, 1981. The panelists have experience in each of these phases of the program, including extensive involvement in Apollo through the development of the Space Shuttle itself, and its subsequent launch, flight, and mission operations, which they will share from their unique perspectives. Russel E. Rhodes is a native of the state of Indiana, where he earned a BS in aeronautical ...

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Saturday, November 12, 2011

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Sunday, November 6, 2011

The 2009 Report on Freestanding Gas Ranges: World Market Segmentation by City

!±8± The 2009 Report on Freestanding Gas Ranges: World Market Segmentation by City

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This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "freestanding gas ranges" for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

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The 2009 Report on Freestanding Gas Ranges: World Market Segmentation by City

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